Designed Pricing for Measurable Growth

Helping fashion, beauty and sportswear businesses unlock sustainable revenue and margin growth through tailored pricing strategies, proactive margin management, robust governance, and actionable insights

Why Pricing Matters

Pricing is the single most powerful lever to improve profit, yet it’s often overlooked and under-managed.

The right pricing strategy can deliver more growth than any other commercial decision.

How we can help

Priced by Design was founded to give small and medium sized fashion brands access to the expertise that can help strengthen margins, build profitable assortments that allow you to compete with confidence, and grow sustainably.

Services.

  • Price Tags

    Pricing Strategy Consulting

    Set Prices With Purpose.

    We help fashion and retail brands design product pricing strategies that balance consumer appeal with profitability. From defining each product’s role in your portfolio to identifying “magical” price points and building a strong pricing architecture, our pricing consultancy ensures your products drive traffic, margin, and brand value.

  • Store window display with neon signs reading 'Sale' in red, blue, and white, and shelves of winter coats and shoes inside.

    Promotion Strategy

    Smarter Discounts. Stronger Margins.

    Promotions can grow sales—but only if managed strategically. We analyse promotion performance, measure price elasticity, and calculate breakeven uplifts to ensure every discount creates value. Our promotion strategy consulting helps you optimise mechanics and protect margins while still delighting consumers.

  • Computer monitor displaying a chart comparing retail prices of branded T-shirts, with images of T-shirts at the bottom.

    Competitor Pricing Analysis

    Keep abreast of the Competition

    Understanding competitor pricing is essential in a fast-moving retail landscape. We track competitor price points and assortments each season to identify gaps, benchmark your position, and uncover new growth opportunities. Our competitor pricing analysis gives you the insights needed to compete with confidence.

  • A diagram illustrating RGM with segments labeled: Performance & Competitor Analysis, Arrangement Mix Management, Arrangement Pricing Architecture, Consumer Pricing, Promotion Strategy, Wholesale Trade Investments.

    Revenue Growth Management (RGM)

    Bring It All Together.

    Revenue Growth Management is about more than sales volume—it’s about sustainable profit. We help brands optimise every lever: pricing, promotions, assortment architecture, mix management, and trade investments. Our RGM consulting ensures you have the right product, at the right price, in the right place, with the right activation.

  • Apple iMac computer displaying data analytics with graphs and charts.

    Margin Insight & Management

    Turn Data Into Margin Growth.

    Margins are the heartbeat of profitability. We help your teams understand the key drivers of margin performance, isolate FX impacts, anticipate cost changes, and analyse product mix. Our margin management consulting ensures you can pinpoint where margins are gained or lost—and take action to protect profitability.

  • A woman with glasses and a bun, wearing a gray blazer, looking at a clipboard or tablet in a fashion design studio with mannequins and clothing patterns in the background.

    Design to Cost

    Engineer Profit Into Every Product.

    We help brands build profitability into products from day one. Using target costing, we work backwards from retail price and margin goals to set landed cost objectives. By balancing perennial and seasonal products, our design-to-cost consulting ensures your assortment achieves both creative impact and financial targets.

  • Tariff Cost Mitigation Strategies

    Navigate Trade Uncertainty With Confidence.

    Tariffs and trade shifts can erode profitability overnight. We provide import tariff consulting to assess risks, model scenarios, and build mitigation strategies that protect margins. From U.S.–China tariffs to shifting EU trade rules, we help fashion and consumer brands manage global tariff costs with resilience.

  • Gold gears with currency symbols including dollar, euro, pound, and yen.

    Pricing Governance & Management

    Discipline That Delivers.

    Put structure behind your pricing. We build governance frameworks that ensure accuracy, transparency, and control—whether in a single market or across multiple countries and currencies.

  • Close-up of the word 'PROJECT' in large 3D letters mounted on a textured pink wall with purple and orange lighting.

    Projects

    Tailored Solutions for Unique Challenges.

    Not every challenge fits a template. We deliver ad hoc pricing consultancy projects that provide targeted solutions across your business. Example projects include assortment tail analysis, customer profitability reviews, product costing analysis, and like-for-like tracking of cost and price evolution.

Fashion essentials including black sunglasses, foundation, lipstick, black and gold earrings, a black purse with a white wallet, gold and black watch, an iPhone, and small jewelry pieces on a white surface.

“Pricing is the only element in the marketing mix that produces revenue; the other elements produce costs.” — Phillip Kotler


“Pricing is by far the biggest tool for earnings improvement.”—
McKinsey & Co

"Price is not the key differentiator; it's the strategy behind price that matters." - Robert J. Dolan

"Price is what you pay. Value is what you get." – Warren Buffett.

“The moment you make a mistake in pricing, you’re eating into your reputation or your profits.” — Katharine Paine

“Priced by Design was founded to give small and medium sized fashion brands access to the expertise that can help strengthen margins, build profitable assortments that allow them to compete with confidence, and grow sustainably.”